E-MARKETING
E-Marketing uses data from Accpac CRM to deliver targeted HTML messages with dynamically produced content to select contacts in your target lists. Upon delivery, you can instantly see who opens your e-mails or clicks on your links. In addition, our software platform offers a full-featured survey solution. 'Bounced' e-mails and unsubscribe requests are automatically update in the Accpac CRM contact record, saving you mundane data entry. As the contact record is updated with open clicks, survey responses and much more are captured as CRM data, giving you more precise groups to target, such as all those who have not read the last three newsletters you've sent out.
E-MARKETING HIGHLIGHTS
- Mass e-mail delivery
- Open and click through monitoring
- Automatically update 'unsubscribe' bounces and mark them as spam
- Simple to use HTML editor that accommodates external templates
- Spam-checker for all outbound e-mail
- Able to deliver personalized dynamic content based on CRM values
- Auto A/B test function to increase success rates
