Accpac ERP Extended Enterprise Suite For media and hospitality industries
Whether your business is in the media or hospitality industry, Accpac ERP Extended Suite- in conjunction with eMarketing by CommuniGator an Accpac endorsed solution – is the solution for you.
Accpac ERP Extended Enterprise Suite for Hotels and Hospitality
Accpac ERP Extended Enterprise Suite includes a fully integrated customer loyalty and marketing solution that can interact with point-of-sale, reservation, and property management solutions for the hotel and hospitality industries. Accpac CRM, part of the Accpac ERP Extended Enterprise Suite, has an additional Event Management module to help coordinate all of your corporate events, from sales to task management and budget analysis.
Accpac ERP Extended Enterprise Suite allows you to:
Manage your entire loyalty program with integrated Wed self-service and inquiry handling for better customer service
Deliver marketing material by e-mail, fax, or SMS and track click through rates
Integrate your direct mail and e-mail marketing material, landing pages, and Web sites
Build and focus on guest satisfaction and retention through loyalty schemes that directly profile each guest, including their preferences, demographics, and interests.
Access the Web-based Accpac CRM software from anywhere at anytime on virtually any device – a must –have for remote units
Ensure consistent delivery of high-quality service through integrated call centers across all units and a central database for all communications.
Increase retention rates and automatically contact all non-visitors or regulars who meet certain criteria
Accpac ERP Extended Enterprise Suite for Media
Media houses and publishers need a solution that gives complete visibility across the organization and integrates existing operational systems for advertising and circulation management with a complete view of the marketing and sales pipelines.
Accpac CRM delivers a powerful, centralized solution to manage all marketing, profiling, and sales activities, as well as call center contacts and reporting. With Accpac CRM, media businesses can:
Boost revenue across publications by understanding spending patterns
Deliver improved loyalty to reduce customer losses and drive recurring revenues
Define target demographics in order to increase circulation
Execute electronic and direct mail campaigns and track them with E-marketing by CommuniGator
Conduct marketing campaign planning and budgeting to measure every Rand spent
Set goals for new subscribers, revenue targets, and market share
Integrate across all publications to better profile and cross-sell publications and data
Leverage Computer Telephony Integration (CTI) so call center agents can handles and escalate calls quickly and efficiently
Increase the productivity of mobile sales forces using PDA’s or laptops
Analyze costs per order, costs per campaign, and retention rates
E-Marketing at its best
CommuniGator, an Accpac endorsed solution, is specifically designed for Accpac CRM. It is the key to dynamic permission based e-marketing, and a ‘must-have” to help you cost effectively stay in touch with customers, prospects, and partners. Not only does the product manage the delivery of e-marketing, but through the complete integration to the profile of your customers, you will be able to track and trace all the click-through’s and hits to your Web site. This, in turn, updates the profiles in real time in the back office, allowing more personalized and targeted marketing to be driven as designated,. True real-time, automated marketing has arrived!
Your business must maintain constant communication with your stakeholders in order to survive. The secret is to know what to send to whom and when. An e-marketing tool that automatically updates your customers’ and prospects’ preferences and then delivers them personalized content offers the biggest benefits.
If you are currently e-marketing and do not run an integrated solution that understands ‘bounce’ and ‘spam’ management, e-profiling, and landing page management, you need this product to help you understand your customer before your competition does!
The six biggest benefits of Accpac ERP for direct marketing include:
Lower costs – no printing and mailing fees
Higher response rates for e-mail campaigns
Rapid responses – Gartner suggests e-mail responses to be 14 times faster than direct mail
Campaigns can be created in a matter of days, not weeks
Communication is more frequent while behaviors and interests are continually surveyed and updated
